The Doctor of Business Administration (DBA) in Sales and Marketing is the highest level of education available to ambitious and practical professionals in the field of getting people interested in the goods and services being sold, as well as the activities that lead to the selling of goods or services, who seek to influence the Business and Management market from the practical aspect.
Institut Avrio de Genève offers international candidates the opportunity to acquire world-class education from the comfort of their home or anywhere else. No more flight expenses, accommodation issues or leave the work. Our Virtual Doctorate in Sales and Marketing has acquired the best minds in the world to create a program for our students to further them within their professional spheres.
The Online Doctorate provides the candidates with a selection of courses within the 1-year taught program based on theory and additional aspects of marketing. Our courses include Sales and Marketing, research methodology, project management, global management, and information analysis.
Avrio Institute, in collaboration with its partner Universities in the Americas and educational Institutions in the UK, offers a combination of coursework and a DBA dissertation that enhances the role of industry-based research that provides managers, professionals, and executives with advanced academic tools to increase the efficiency of their research skills and equip them with the tools to improve their performance in decision-making and planning.
In order for the candidate to benefit from the program as much as possible, the study program has been customized to suit your professional educational background without losing sight of what you aspire to reach. Therefore, in addition to the main regular DBA program, 18 majors are offered under the DBA program. The specialization means that you will have to study Sales and Marketing subjects, in addition to the general subjects, and that your DBA dissertation has to be in the field of Sales and Marketing. Taking into account that specialization does not mean “isolation”, but rather delving into the depth of an aspect of Sales and Marketing, and how it affects and is affected by other aspects of the Businesses.
Our distance education program aims at developing the following abilities within the candidates:
- The knowledge and expertise to publish in peer-reviewed journals
- To be able to develop and practice new theoretical models and frameworks
- To analyze contemporary research methodology and be able to apply it
- To modify policies and improve professional practices within sales and marketing
- To identify, analyze and generate new methods and solutions to existing problems
- To create tactics and strategies to advance effective change within organizations and subsequently in the world
- To be innovative and hone leadership qualities
Our eLearning platform equips candidates with contemporary methods of improving sales and marketing. Promoting products and e-marketing will be seminal courses within the program. From differentiating between online and offline sales and marketing to develop new criteria and solutions to the issues rearing their heads while companies fluidly transition from one to the other.
Through the Dual DBA qualification, candidates not only gain academic information and skills but also gain the competitive advantage by obtaining a European DBA and an American DBA makes them more in demand for work as they are more able to contribute effectively in the world of business and management.